The number one predictor of a Magic player’s lifetime value is whether or not they experience in-store play. Magic Open House is an invitation to that lifestyle.
At Open House, new players get a Welcome Deck tutorial and a showcase of both the game and its social benefits in an open-play environment.
Introduce new players to the game with learn-to-play sessions, and invite them to meet your community with a relaxed Standard event.
Magic welcome decks: Use these to teach new players.
Premium full-art lands: Give these to any player that participates in the event.
Casual Standard event match cards: Use these to track wins and losses in your Standard event.